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About Us

Who We Are

Our Company Essence

Welcome to Swisstrategy! We are Chadi and David von Gunten, a dynamic duo committed to providing exceptional consulting services to our clients. With our combined expertise and passion for helping businesses succeed, we bring a unique blend of skills and experience to the table. We’re not alone in this journey; we’re accompanied by a team of skilled consulting professionals, each an expert in the specific areas of services we cover. Together, we form a comprehensive and dedicated team ready to guide your business to new heights.

David von Gunten

Chief Executive Officer & Co-Founder at Swisstrategy

With over two decades of experience in the luxury industry, David von Gunten has sculpted the success of iconic brands such as Omega, Audemars Piguet, and more recently, Christian Dior. A visionary and disruptive leader, his enduring passion for brand building is underscored by a remarkable track record of success.
David’s expertise spans diverse facets of the luxury industry, and his distinctive strength lies in crafting international business partnerships strategically geared toward propelling brand equity growth. At Christian Dior, he skilfully orchestrated unprecedented growth, tripling the business in the Asia Pacific region and solidifying its position as the fastest growing fashion brand within the esteemed LVMH Group. His adept negotiation skills and visionary store network revitalization left an indelible impact.
As an Independent Strategic Advisor, David shapes the destinies of brands in the automotive, fashion, and watchmaking industries. His sharp insights fuel high-level commercial, marketing, and clienteling strategies. David continues to be a driving force in his ongoing journey, seamlessly blending strategic acumen with a profound understanding of market dynamics, continuing to shape the future of the luxury industry.

Who We Are

Welcome to Swisstrategy! We are Chadi and David von Gunten, a dynamic duo committed to providing exceptional consulting services to our clients. With our combined expertise and passion for helping businesses succeed, we bring a unique blend of skills and experience to the table. We’re not alone in this journey; we’re accompanied by a team of skilled consulting professionals, each an expert in the specific areas of services we cover. Together, we form a comprehensive and dedicated team ready to guide your business to new heights.

David von Gunten

Chief Executive Officer & Co-Founder at Swisstrategy

With over two decades of experience in the luxury industry, David von Gunten has sculpted the success of iconic brands such as Omega, Audemars Piguet, and more recently, Christian Dior. A visionary and disruptive leader, his enduring passion for brand building is underscored by a remarkable track record of success.
David’s expertise spans diverse facets of the luxury industry, and his distinctive strength lies in crafting international business partnerships strategically geared toward propelling brand equity growth. At Christian Dior, he skilfully orchestrated unprecedented growth, tripling the business in the Asia Pacific region and solidifying its position as the fastest growing fashion brand within the esteemed LVMH Group. His adept negotiation skills and visionary store network revitalization left an indelible impact.
As an Independent Strategic Advisor, David shapes the destinies of brands in the automotive, fashion, and watchmaking industries. His sharp insights fuel high-level commercial, marketing, and clienteling strategies. David continues to be a driving force in his ongoing journey, seamlessly blending strategic acumen with a profound understanding of market dynamics, continuing to shape the future of the luxury industry.

Chadi von Gunten

Chief Strategy Officer & Co-Founder at Swisstrategy

Chadi Nouri-von Gunten

Chief Strategy Officer & Co-Founder at Swisstrategy

Chadi von Gunten is a dynamic and passionate leader in the luxury industry, recognized for expertise in brand strategy development and implementation. With a robust commercial mindset and extensive executive-level experiences at Audemars Piguet and Cartier, Chadi spearheads strategic initiatives for luxury brands, propelling remarkable business growth. 
Her meticulous approach ensures precise crafting and execution of brand strategies, deeply resonating with target audiences. Adept at public speaking and team building, Chadi forges effective communication across all stakeholder levels. Renowned for achievements in driving business growth, innovating product strategies, optimizing portfolios, and introducing captivating designs, she consistently generates significant surges in product turnover within short time frames. 
Leveraging this expertise, Chadi crafts innovative marketing strategies and executes commercial plans, contributing to customer experience enhancement and overall success. Her deep knowledge spans the luxury industry, encompassing jewellery, watch, fashion, and the hospitality sectors, positioning Chadi as a trusted advisor in this competitive landscape.

Talent Pool

Within Swisstrategy, our pool of expert consultants bring a wealth of specialized knowledge and skills from diverse sectors of the luxury industry. Our team comprises individuals with extensive experience across various domains, encompassing luxury brand strategy, digitalization, and other crucial facets of business development. Leveraging backgrounds from renowned luxury brands, our pool of talents is adept in navigating the intricate landscapes of watchmaking, jewelry, fashion, automotive, and hospitality industries. At Swisstrategy, we foster innovative strategies, enhancing operational efficiency, and optimizing customer experiences. Our consultants’ expertise extends to harnessing advanced tools and technologies for improved performance and engagement. With a collective focus on result-driven solutions, our diverse talents collaborate to propel your brand towards unprecedented success in the competitive luxury market.

Why Choose Swisstrategy?

Industry Expertise
Our team at Swisstrategy comprises industry experts with extensive experience and in-depth knowledge of the watchmaking, jewellery, fashion, automotive, and hospitality industries. We stay up to date with the latest industry trends, consumer preferences, and market dynamics, ensuring that our strategies are relevant, effective, and tailored specifically to your business.

 

Customized Solutions
We understand that every business is unique, with its own set of challenges and goals. That’s why we offer customized consulting solutions that are tailored to your specific needs, objectives, and budget. Our team takes the time to thoroughly understand your business and industry landscape, allowing us to develop strategies and implement practical solutions that address your specific pain points and maximize your opportunities for success.

 

Collaborative Approach
We believe in the power of collaboration and the importance of building strong partnerships with our clients. We work closely with your team, valuing your expertise and input throughout the consulting process. By fostering a collaborative environment, we ensure that our strategies align with your vision, values, and organizational culture. Together, we can achieve remarkable results and drive sustainable growth.

 

Results Driven Focus
At Swisstrategy, our ultimate goal is to deliver tangible and measurable results for your business. We combine strategic thinking, data-driven insights, and industry best practices to develop and execute strategies that generate real impact. Whether it’s increasing market share, driving revenue growth, enhancing brand reputation, or optimizing operational efficiency, we are committed to helping you achieve your business objectives and surpass your expectations.

 

Long-Term Partnerships
We believe in building long-term partnerships with our clients. As your trusted advisor, we are dedicated to supporting your business beyond the initial engagement. We offer ongoing support, monitoring, and adaptation to ensure that your strategies remain effective in the ever-evolving luxury landscape. Our goal is to be your strategic partner, helping you navigate challenges, seize opportunities, and stay ahead of the competition.

 

Client-Centric Approach
At the core of our consulting philosophy is a deep commitment to understanding your needs and delivering value to your business. We take a client-centric approach, placing your goals and objectives at the forefront of our strategies and recommendations. Your success is our success, and we go above and beyond to exceed your expectations, provide exceptional service, and drive impactful outcomes.

 

Trusted Reputation
Swisstrategy has earned a trusted reputation within the luxury industry. Our track record of successful projects, satisfied clients, and positive outcomes speaks for itself. We have built strong relationships with renowned brands and businesses in the watchmaking, jewellery, fashion, automotive, and hospitality sectors, and our expertise is recognized and respected by industry leaders.

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